Arts Management 101: Syllabus

Arts Management 101           Quincunx Learning Center

Professor: Nerissa Conn            "Closing the Skills Gap"

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Course Overview Register: https://www.school-network.net/Courses/Register/4707 Tuition: $99  This course is designed to expose you to business terminology, concepts, and current business issues, as well as trends. The intent is to develop a viable business vocabulary, foster critical and analytical thinking that is vital to an artist's success in the business world and refine your business decision-making skills. These skills will be acquired by reading materials, interacting with professors and peers, and hands-on assignments that will be used in your real life. By delving into the seven units of this course, as well as the final project, you will be able to fine tune your business skills in terms of marketing, social media use as a business owner and entrepreneur, improve your presentation skills, and create a powerful message that tells the world who you are as an artist. Most importantly, you will enter the workforce armed with the knowledge of seasoned full-time and freelance professionals. Recommended Readings The Essential Social Media Marketing Handbook, Gail Z. Martin Important Links http://Quincunx_Learning_Arts101 https://www.school-network.net/Courses/Details/4707 Resources These links will be referenced and utilized during class discussions Ÿ https://hbr.org/2001/01/how-bmw-turns-art-into-profit Ÿ https://www.theartleague.org/blog/2015/08/24/artist-statements-we-love/ Ÿ https://alj.orangenius.com/tips-artists-contract-negotiation/ Ÿ https://www.entrepreneur.com/article/203168

Course Schedule

Week	Subject	Learning Objective
Week 1	Marketing Basics	Differentiate between marketing channels, ability to choose the right message for the right audience.   Activity: Artist Statement
Week 2	Social Media Platforms	Understand when to post and how to engage your audience utilizing the 80/20 rule Activity: Social Media Marketing Plan
Week 3	Online Brand	Define your personal idea of success. Gain a better understanding of why people “like” your post and how to make the world find you online. Activity: Create a Success Plan
Week 4	Contract Preparation	Utilize your artist statement from week 1 to create a targeted CV, re-work social media networks to make them consistent, and build a recruiter network Activity:  Create a Contractor CV
Week 5	Job Proposals	Comprehend the elements of a project proposal. Understand what is required and how to effectively create a proposal that will persuade clients to hire you. Activity: Design Proposal Template
Week 6	Relationship Building	Understand the complex digital world that can expand your network.  You will be aware of your message, medium, how to follow-up and when. Activity: Create a Network Calendar
Week 7	Websites vs Social Media vs Art Sites	Demonstrate that you understand how to charge, that you understand the difference between flat rate and royalties, and you can calculate an hourly rate Activity: Research Project
Week 8	Final Project	Students will receive feedback on mock interviews or mock contract negotiation. There will be a final project that consist of an artist statement, social media plan, and success plan.

Mission of Quincunx Learning  

Traditional education teaches students different theories, real work experience gives practical hands on experience, however what about the gap in-between? This class is designed to close any skill gaps in knowledge that were potentially missed in traditional school settings or that are needed to bridge entrepreneurial skills and artistic skills.

Professor

Nerissa Conn

I am quite passionate about education and helping individuals meet their personal and professional goals! I have always been a non-traditional student, working full-time and obtaining my degrees. My path wasn’t always clear, my life experiences and jobs have helped carve my own path.  My educational background includes a A.A in Commercial Art from Westmoreland County Community College, B.F.A in Fashion and Retail Management from The Art Institute of Pittsburgh, M.S. in Industrial/Organizational Psychology, and I am a PhD candidate in Organizational Leadership at The Chicago School of Psychology. Currently, I am working on my dissertation which is all about understanding motivation among virtual workers,  teaching virtually is exciting and feeding my research interest!  

My own personal journey to my PhD has not always been easy, which has allowed me to understand obstacles that might impact a student’s educational journey. I take a collaborative approach to teaching which allows me to understand each student’s unique perspective, and encourages productive conversations that lead to personal growth, and lively class discussions! A student who comes to class open to self-discovery and willing to share their own knowledge, is a student who will leave my class excited and ready to apply their new knowledge in the real world!

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